A website that makes a stranger comfortable hiring you.

For accountants, law offices, insurance and real estate agents, consultants, financial advisors and other small firms. Here's what the site has to do before someone trusts you with their money or their case, and what we build to do it.

What the site has to do

Say what you do and for whom on the first screen: Someone landing on your site has one question: do you handle my kind of problem? Answer it in the first line. "Tax returns and bookkeeping for small businesses in Sheboygan County" beats "Trusted advisors for all your financial needs." The second one could be anyone, so it tells the reader nothing.
One page for every service you sell: A single services page with nine bullet points can't rank for any of them and can't convince anyone of any of them. Give estate planning its own page. Give payroll its own page. Each one explains who it's for, what happens step by step, and what the client needs to bring. That's what people actually search for, and it's what they read before they book.
Credentials stated plainly, where people look for them: CPA, EA, bar admission with the state, insurance license and state, brokerage name, CFP. Put them on the bio page, in the footer, and next to your name wherever it appears. Google's own guidance on helpful content says trust is the most important part of how it judges a page. It asks whether it's self evident who wrote it. A bio with real credentials and a real photo answers that.
A consultation request that asks the right questions: A form with name, email and "message" makes you do a phone call just to learn what the person needs. Ask what the matter is about, how urgent it is, and the one or two things you'd ask on that first call anyway. A law office needs the other party's name for a conflict check. An accountant needs to know business or personal and which year. Every submission should land in your inbox with the sender getting a confirmation.
The disclosures your state or board requires: Rules differ by profession and state. FindLaw's guide to law firm disclaimers notes New York requires the words "Attorney Advertising" on the first page. Kentucky requires "THIS IS AN ADVERTISEMENT" on the first screen of every page. Ohio's real estate advertising rule requires the brokerage name on every viewable page of a website. Your site should have a place for this text that doesn't fight the design.
Real photos or none at all: The stock photo of two hands shaking over a desk tells the reader you had nothing real to show. A photo of your office front, your actual desk, or you in your actual conference room does more work than any stock image. If you don't have photos yet, a clean page with no photo reads as honest. A fake one reads as a template.
A safe way to hand over documents: Clients email tax returns, contracts and policy numbers as attachments because the site gave them no other option. If you use a client portal, link to it from the header and from every service page that needs documents. If you don't have one, say on the form what to bring to the meeting instead of asking for it online.
How to reach you and how a meeting works: Address, hours, parking, and whether you meet in person, by phone or on video. Someone deciding between two firms picks the one that told them what happens next. Say how long the first consultation runs, whether it costs anything, and whether it happens on video or at the office.

What we build for professional services

Free homepage mockup in 2 business days. Sites start at $500.

A free homepage mockup in 2 business days: Send the intake form with your firm's name, your services and your credentials. You get a real homepage design for your firm in 2 business days with an exact quote. No payment and no obligation. If you like it, the full site is live in about a week.
One page per service, written with you: We draft each service page from what you tell us: who it's for, how the work goes, what the client brings. You correct the parts we got wrong. Each page gets its own title and heading so Google can match it to the search it belongs to.
A consultation form built for your profession: Fields that match how you actually take a new client, with the sensitive questions worded so people are willing to answer them. Every submission goes straight to your inbox and the sender gets a confirmation email, so nobody wonders if it went through.
Credentials and disclosures placed where they belong: License numbers, bar admissions, brokerage names and required disclaimers go in the footer or on the bio page. When your state says so, they go on the first screen. You tell us what your board requires. We make room for it without wrecking the page.
Written in code for your firm: Every site is written in code for your firm, with no page builder or template underneath. It loads fast on a phone, reads clearly in one pass, and works for someone using a keyboard or a screen reader.
Changes by email after launch: After launch, a monthly plan covers the domain, the hosting and changes to the site. A new associate, a new service, a changed fee: you send the update by email and we make it.

Why one page per service beats one services page

Think about how someone finds you. They don't search "accounting firm." They search "S corp tax return near me" or "who prepares trust returns in Sheboygan." Google matches that search to a page about that exact thing. A services page that lists twelve things in a row is about none of them, so it rarely shows up for any of them.

The page also does the selling once they land. A reader considering estate planning wants to know what a will costs versus a trust, how many meetings it takes, and what to bring. That's a few hundred words. It doesn't fit in a bullet point, and it shouldn't have to.

Name the page after the service as people say it: "Bookkeeping," not "Financial Operations Support."
Open with who it's for and the problem it solves.
Walk through what happens, in order, from the first call to the finished work.
List what the client needs to bring or send.
End with the consultation request, right there on the page.

How to show credentials without bragging

Credentials aren't bragging when they're stated as facts. "Licensed CPA, Wisconsin, since 2014" is a fact. "Award winning financial expertise you can count on" is a slogan. Google's helpful content guidance asks whether a page is written by someone who demonstrably knows the topic, and a slogan doesn't answer that. The guidance also says fabricating creator profiles, including fake names or credentials, counts as deception. State what's true and skip the adjectives.

Some boards go further than suggesting it. The New York Department of Financial Services issued an opinion on this for insurance agents and brokers. It says a website doesn't have to show license details. It also says it would be prudent to list the name, business address, state of licensing, type of license, license number and expiration date. Whatever your state says, those six items are a good footer.

What the consultation form should ask

The form is the first part of your intake, so it should ask what you'd ask on the first call. Keep it to five or six fields. Each profession has one question that decides whether the next step is worth anyone's time.

Law office: What the matter is about, the other party's name so you can run a conflict check, and whether there's a court date or deadline already set.
Accountant or bookkeeper: Business or personal, which tax year, what software they use now, and whether they're behind on filings.
Insurance agent: What they want covered, when the current policy renews, and whether they're shopping a quote or replacing an agent.
Real estate agent: Buying or selling, the area, the timeline, and whether they're already working with another agent.
Consultant or advisor: What they're trying to fix, how big the business or the portfolio is in rough terms, and when they want to start.

Put a line under the form that fits your profession. A law office says sending the form doesn't create an attorney client relationship. An advisor says the conversation is informational until an agreement is signed. Your board or bar likely has wording it prefers, so use theirs.

The guidance behind the trust advice above is public. Read Google's guidance on helpful, people first content (opens in a new tab).

Pricing is simple. See how pricing works.

Questions.

How much does a website for an accountant or law office cost?

Graphyte Agency sites start at $500. The exact price depends on how many service pages the firm needs and what the consultation form has to do. The quote comes with the free homepage mockup, before any payment.

Does a small firm really need a separate page for each service?

Yes, if you want to be found for that service. Google matches a search to a page about that one thing. A full page can also explain the process and what to bring in a way a bullet list can't. Three strong service pages beat one page listing twelve.

Do I have to put my license number on my website?

It depends on your profession and state. Some rules require specific text. New York requires an "Attorney Advertising" label for lawyers, and Ohio requires the brokerage name on every page of a real estate site. Check your board or bar, and we'll put the required text where it belongs.

Can I use stock photos on a professional services website?

You can, but they work against you. A photo of your office, your desk or your team does more to make a stranger comfortable than any stock image. If you have no photos, a clean page with none is better than a staged handshake.

What should a consultation request form ask?

The one or two things you'd ask on the first call anyway. A law office asks for the other party's name for a conflict check. An accountant asks business or personal and which year. Keep it to five or six fields and send every submission straight to your inbox.

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